Strava also built out an attribution model to better understand user acquisition and map the entire customer journey, which they can bring into Tableau for deeper analysis. With its modern data stack, Strava can quickly and efficiently prioritize product features and test channels. One of these dashboards helps the team track product metrics so they can see product usage data in real time. Strava uses Fivetran to centralize its data, Snowflake to warehouse it, and Tableau to analyze it through an extensive amount of dashboards. Director of Analytics and Data Science at Strava. “Tableau and Snowflake had a tremendous impact on our organization it really allowed us to leverage our data and really put data into the fingertips of non-analysts and business leaders so they can have actual insights from their data without having to run SQL,” said Cathy Tanimura, Sr. The company wanted to get data into the hands of their business leaders so they can make the right decisions. Strava is a fitness tracking application that has a global community of 41 million athletes. Tableau works very well live querying Snowflake to support concurrent Tableau usage.” Per Luke, “If we didn’t have Tableau and Snowflake, it would be very difficult to manage the data volumes that we have. By live querying Snowflake, the team could quickly calculate KPIs in Tableau for metrics across claims, sales, policies and customer behavior. It easily complimented the company’s existing cloud infrastructure, quickly processed its significantly large volumes of data, and flexibly scaled up and out depending on the needs of the business.Īnother important factor when choosing Snowflake was the ability to support nib group’s Tableau deployment, which had significantly expanded across the organization through organic growth to become the group-wide data visualization platform of choice.
The team chose Snowflake as its cloud data warehouse because it proved to have everything the company needed out-of-the-box. Luke Stapleton, the analytical platform manager at nib group, did not want to undertake a big DevOps project when planning the insurance company’s cloud analytics journey. Reference Materials Toggle sub-navigation.Teams and Organizations Toggle sub-navigation.Plans and Pricing Toggle sub-navigation.
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